"Beef-as-marketing" is too awkward. I hereby rename the phenomenon simply "beef marketing."
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Marketing implications didn't enter into it.
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I'm the Head of Marketing. I can tell you it's just not part of our calculus.
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Thanks for weighing in, Andy - that's what I'd suspect. It's only marketing in the sense that all communication is marketing...in the sense that Paul Graham's tweet calling it marketing is marketing.
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