Doctrinal dispute as brand marketing. I never thought I'd see those two concepts together.https://twitter.com/TheBodyShop/status/1270773993109434373 …
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This seems a dangerous technique. In this case The Body Shop has probably guessed correctly that J. K. Rowling won't reply, but imagine if she did. Would The Body Shop's marketing department be an intellectual match for J. K. Rowling?
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I think they misjudged this, while there is some 'TERF hate' toward Rowling on _twitter_, I imagine the vast majority of their clients in real-life love her and will be upset to see her attacked, especially after her heartfelt, reasoned article. Not _all_ publicitiy is good..
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I'm sure there were heartfelt editorials written in support of slavery, Jim Crowe and suppression of voter rights too. I've seen a lot more of her fans divorce her from her works than supporting her position on trans (human) rights.
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So the question becomes, is their marketing department a match for itself?
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No. But she probably has better things to do.
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Are we having intellectual disputes on Twitter now? Since when?
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It's a quite extraordinary response to a woman, discussing among other things, being subject to domestic violence. I'm hopeful it will go down in business history as one of those "how to destroy your company in one minute" cautionary tales
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I’m not sure to what extent intellectual capital would matter in this case. People are likely already split on the question along political lines, so it mostly matters whether the body shop correctly guessed the politics of their customers.
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They are not an intellectual match, but this isn't an intellectual contest.
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Exactly. This is just Cancel Culture
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