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Doctrinal dispute as brand marketing. I never thought I'd see those two concepts together.https://twitter.com/TheBodyShop/status/1270773993109434373 …
This seems a dangerous technique. In this case The Body Shop has probably guessed correctly that J. K. Rowling won't reply, but imagine if she did. Would The Body Shop's marketing department be an intellectual match for J. K. Rowling?
Have a great Friday Paul
I’s barely a doctrinal dispute More like peremptory and deliberate misunderstanding to bootstrap profile Pretty worrying really But with money to be made from poses to be struck, business will pile on
On that angle, I think a lot of actors and actresses may change tune with whiplash-inducing speed if this debate gets traction in China
An inevitable phenomenon in capitalist society. Most Internet companies in China are making high-interest consumer loans since 5 years ago.
I'm no expert but this feels low and cheap on behalf of Body Shop.
“Woke marketing” seems fine when you’re in the mainstream, but the customers that are cheering you on now will eat you alive later when you displease them. Never. Feed. The. Trolls.
someone give the community/social/marketing hire a raise @TheBodyShop
Troll marketing
Not as bad as the SF police union tweeting that they would not respond to calls from the public because of a difference in opinion
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