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You don't stop them. You bite off a corner of the market they're ignoring, and then keep growing.
Maybe the market is fractal (which I bet this is) and there's room for you both to be big. Or maybe they slow down as they get older, and you eat them. Or maybe there's some massive change (e.g. a new platform, like the iPhone was) and you jump on it faster, and win that way.
What do you mean by a fractal market?
Niches upon niches. I use discord for social video chatting - doesn’t bring the aura of work with it like Zoom.
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