This trend seems to be accelerating rapidly, judging from the internal battles taking place at e.g. Vox and the NYT.https://twitter.com/paulg/status/1136962504343662592 …
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It's a brilliant success story. Other key factors: 1) Wealthy target demographic 2) Subscription that can be expensed (like WSJ) 3) Clear, expanding niche: global citizens 4) Incredible brand 5) Hands-off board
I don't have time to read it much but I pay for it to support its good journalism
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