Instead of always thinking "How can we force users to sign up?" it might be worthwhile at least trying to ask "How much can we enable users to do without signing up?"
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Underappreciated competitive advantage: letting people do x without creating an account.
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yes and yes.
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Or free trial without credit card details.
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Isn't that generally a trap anyway? I always assume they hope you will forget to cancel, and that they make it hard/annoying to cancel free trails.
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But what if the cohort analysis says only 80% of visitors don’t come back on the second day. Shouldn’t we use the feature as a lead magnet and CAPTURE the lead.
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Lead capture and owning customers. Two concepts that have always sounded to me like "we sell to herds, not to people". Try to create the product so that the customer owns the relationship, and you'll have much happier customers.
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For this same matter, passwordless sign ins.
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I like Microsoft’s sign in system when you use their Authenticator app. You get a notification on your phone, prove your identity biometricly, then you get logged in.
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Especially something that needs time investment or personalization. Something that will take time and effort to replicate at another site.
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“Enable cookies” is the simplest SEEMINGLY non invasive alternative.
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