The best way I've thought of to make a startup more formidable and narrowly focused is to tell them what I'd do if I were their faux competitor. The ruthless perspective of a competitor often helps sharpen what's important & what's not. So, ask your smart friend what they'd do.
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Reminds me of a really good podcast by
@azeem with@AnoushehAnsariThanks. Twitter will use this to make your timeline better. UndoUndo
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