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A customer pitch and an investor pitch are two very different things. Sometimes almost opposite. E.g. to customers you'd want to emphasize how low your prices are, whereas to investors you'd want to emphasize how big your margins are.
But when the investors do happen to be typical customers, you can give them the customer pitch as well. If they leave the meeting wanting to buy the product, they'll believe everyone will. In fact if anything they tend to overweight such evidence.
Another way to understand the difference: an investor pitch is a customer pitch where the product is your stock.
Reminds me of Affinity
Customers or not, investors care about everything. Market, product, USP, margin, exponential growth...
Reminds me of the Nir & Far Manipulation Matrix. "Will I use the product myself?" and "Will the product help users materially improve their lives?"https://www.nirandfar.com/the-art-of-manipulation/ …
Investors never care about product. They care only the market to which product is served.
Do investors, who are not typical customers, underweigh the value since they can't see the core benefit that only a customer would?
Does this apply more to B2B where the investor represents some large org that would be a typical customer? Or did you mean for B2C products?
There are times when investors are buyers of B2B products. E.g. if you were building a new Slack, investors would look at it with customers' eyes.
Something à la WYIIIWYG: What You Invest In Is What You Get.
its even weirder when investors ask about your competitors more than your customers do
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