For company values to be useful, their opposites have to be defensible.
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“evil” early on really a shorthand for “user-unfriendly things that increase revenue or engagement in the short term”
IIRC what it referred to when PB first said it was to compromise the search results for money.
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this did drive behavior for a while. for example when google maps first came out, it was shown alongside links to yahoo maps and mapquest, because some users preferred those services. that is not exactly how google search operates nowadays...
Thanks. Twitter will use this to make your timeline better. UndoUndo
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