"I've had multiple office hours with you in my head recently ('What would PG say?') and the answer is always 'Become profitable. Why would you do anything else?'. I know what to do." — email from a founder (he's right)
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If your startup's market has shrunk and you're wondering if you should (a) wait for it to come back or (b) adjust yourself to its current size, the answer is probably (b).
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This is not necessarily true for all businesses, but it's true for startups, because for a startup (a) usually implies depending on investors, and investors are not dependable right now.
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investors never have been dependable jus rent seekers
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Its probably a lot more true for other businesses than most people think
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