"I've had multiple office hours with you in my head recently ('What would PG say?') and the answer is always 'Become profitable. Why would you do anything else?'. I know what to do." — email from a founder (he's right)
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If your startup's market has shrunk and you're wondering if you should (a) wait for it to come back or (b) adjust yourself to its current size, the answer is probably (b).
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This is not necessarily true for all businesses, but it's true for startups, because for a startup (a) usually implies depending on investors, and investors are not dependable right now.
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Shouldn't it be (a) that implies depending on investors?
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Why not a (c) like try to diversify - offer a solution to a new problem caused by the virus in the startups respective industry?
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What about markets which have completely shut down because of a lockdown? (But existed before)
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It’s B, it’s always B
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Yes. Always adapt. You can always grow again. (This sometimes sucks but remaining in an unsustainable position sucks more.)
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