If your startup's market has shrunk and you're wondering if you should (a) wait for it to come back or (b) adjust yourself to its current size, the answer is probably (b).
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"I've had multiple office hours with you in my head recently ('What would PG say?') and the answer is always 'Become profitable. Why would you do anything else?'. I know what to do." — email from a founder (he's right)
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This is not necessarily true for all businesses, but it's true for startups, because for a startup (a) usually implies depending on investors, and investors are not dependable right now.
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Ahhh, the good ol what would PG say......... trick. I see, a smart CEO.
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Maybe do good, be useful? Money isn't everything.
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(Obviously) it's implicit that the question here is what to do about the company, not the more general question of what to do in life.
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If its not profitable business its not a sustainable business.
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I just wish our friends at AirBnB, uber, lyft, Tesla..etc could follow that advice. It's much easier to burn investor cash though. So much more fun, too.
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shareholder profit vs social profit?
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Social profit does not pay employees' salaries.
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