Let me give you a tip about how to do Futures and Insights properly: when a bunch of smart people are working on something that seems implausible to you, ask yourself what you might be overlooking.
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This isn’t the comparison . They could choose one of 3 daily departures for a suite on a plane vs one daily departure in economy seating ? Most would choose the longer one and sleep and work. First class it would be different
Most people will choose a 12 hour flight rather than a 5 1/2 hour one? If only Japan Airlines had realized that before they invested $10 million in Boom. The knots people will tie themselves in rather than admit they were mistaken...
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There are so many examples in history of new, faster forms of travel appearing along some route. When has a significantly faster form of travel ever not been adopted?
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If is the same seat, anyone would choose the faster. Will it be? Between 5 hrs flight in economy style seat vs 12 hrs sleepover on a business. At sikilar price, i think people will choose 12 with more confort. It was the story behind the Concord. Right? What is diferent now?
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