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Segway's original pitch in the late 90s was that urban micromobility was going to become important with the rise of cities & creative hubs!https://twitter.com/ASI/status/1225055046087385088 …
pic.twitter.com/md1HD6NuUhAs so often, they were right about the change that would happen, but wrong about the design of the thing that would make it happen, which was more mundane than they wanted to believe.
Good Monday Morning Paul
Have a blessed and beautiful day
This, and also, they came too early!
Segway focused cost and effort on features that didn’t matter, first and foremost the balance/acceleration mechanism. Users didn’t care, scooter is more intuitive.
#innovatorsdilema
Scooters have the minimal amount of hardware to move a human being along a flat surface. Can you hang a scooter on gently sloping rail from the Nth floor to the N-1th floor of an adjacent building? The space above streets could be filled with elevated rails going into buildings.
To be fair, the business models (and Infrastructure? smartphones, maybe micro transactions) underneath Uber and Bird and such didn’t exist when Segway launched. So all they could fathom was building a product people would buy.
Remember, Razor scooters existed and were very popular back then. Just putting an electric motor on one wouldn’t have made an impact, in my opinion.
Scooters are cooler
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