Seems obvious, but I don't think I've seen this written elsewhere: the growth in popularity of WhatsApp group chats is probably a function many things, but most interestingly:
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(1) Example: I act differently around friends than with that one college professor I keep in touch with, which is different again than my roommates. WhatsApp recognizes this reality. You get to segment yourself, your interests, and --most importantly-- your injokes.
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(2) I don't think we've quite figured out the societal impact of having everything we say being publicly searchable and documented forever. For better or worse, jackass mistakes people make as teenagers can impact careers and relationships decades later.
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Even things that were not mistakes at the time can get you in trouble later, if change in moral fashions later makes them unacceptable.
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