This is why startups grow. They make something customers love so much that they spontaneously recommend it. It's the only way to get exponential growth. https://twitter.com/ericeriksson/status/1224864239443234816 …
This Tweet is unavailable.
-
What about products that business MUST have but hate the concept of it, such as compliance tools? Sounds like dentistry(everyone hates going to the dentist but have to/should go), but still dentists tend to do very well.
You can still make people love such things by making the experience less painful than they expected. Usually there's a lot of room to.
