The #1 cause of startup death is making something no one wants. The #2 cause is spending too much. Those two account for so many deaths that I'm not even sure what #3 is. If you merely make something people want and don't spend too much, you're way ahead.
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Product has huge market, for an industry that serves as an important input to a service that most people consume. The product would be developed by a small team as retail or royalty software. Would you fund?
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What's preventing the exponential growth? If it's a service most people use, sounds like a big market. Exponential growth doesn't have to be user base (I don't think), could also be exponential revenue growth and/or downstream users. Granted you don't want to...
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Hahha
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