Everyone wants to blame Mark Zuckerberg for polarization and fake news. But if social media were fragmented into a thousand smaller companies instead of a few big ones, wouldn't polarization and fake news be worse?
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"True by assumption" sounds about right.
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If there were a cap on size of social networks, grandma would likely not be on 8chan. The problem with Facebook is the single engine for discovery. Decentralized networks can still steer you to extreme opinions, but the information won’t spread between groups as easily.
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I don't favor "breaking Facebook up", but it's better to consider a realistic model of what breaking Facebook up would result in, than an unrealistic model.
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There are certainly already 1000 small social networks. You can probably add two zeros. But they aren’t companies set up to run social networks, they’re just people using platforms. No one is targeting them, because only the members care that they exist.
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They don’t make any money and they don’t take advertising. Growing the network isn’t their goal. A lot of them are on Facebook, but a great many are on much smaller, older platforms. They’re only polarized insofar as the people using them have a reason for doing so.
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It would be much harder to target people on a network which is private by default -- e.g. grandma who shares stuff with relatives only sees posts from these relatives. As they say: “If you are not paying for it, you're not the customer; you're the product being sold.”
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We can imagine in parallel universe people pay something like $5/month for a 'social network service' which only shares data with people they want to share with, no data mining, analytics, etc. It would be much harder to target people in this case. So the real problem is that
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Suppose 1000 social networks were working with the same shared and open database, and you could use a single user account to log in anywhere and see your data. The role of each network is to become a data filter, i.e. choosing what to show and what to filter.
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Users get a selection of networks and can choose one with their preferred algorithm.
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