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But the other startup failed? So what would a second/different startup have to do differently?
I don't know for sure, but treating it as merely a beachhead rather than the whole product has to work.
Ah, TIL: "In business, particularly startups, the beachhead strategy is about focusing your resources on one key area, usually a smaller market segment or product category, and winning that market first, even dominating that market, before moving into larger markets."
AKA the Minimum Viable Product in the #leanstartup methodology
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