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This is really good. When you're trying to do something new and it's not working, you don't know whether that's because it's impossible, or you just got some minor detail wrong. http://johnsalvatier.org/blog/2017/reality-has-a-surprising-amount-of-detail …
I've noticed this with startups, especially Airbnb. When they started YC, they were only about 4 tweaks from taking off like a rocket, but as far as they (or I) could tell, they were dead.
How many other tweaks did it take to find those 4?
Not really. Human-legible plans are much more (or sometimes much less) likely to pass the test than random.
cc @acecallwood @JohnZettler this basically sums up every conversation we’ve had for the last 4 years lol
Curious what were the 4 tweaks? I’ll take a guess: - Extending beyond airbeds - Quality photos - Prepayments - the Craigslist supply hack
Better photos, better descriptions, teaching hosts how much to charge, more listings in NYC.
What’s the best way for a founder to tell if the idea is dead in the water vs needs tweaks?
The only way is to try the most promising tweaks. (That's one place YC can help incidentally, because the partners have so much experience that they can often guess which tweaks will work.)
What changed that trajectory? Just talking to customers?
Mostly, but the way they got better pictures was to go to NYC and take them themselves.
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