Viaweb's first business plan, from August 1995. We were still figuring out how to describe what later came to be called "web-based software." (That phrase was coined by Merrill Freund, who worked for our PR firm.) http://paulgraham.com/vwplan.html
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Some time after Yahoo bought us they switched to a percentage of sales. IIRC 5%, and it generated about the same amount of revenue.
