Stonks!
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Not a contradiction at all. The absence of paywalls is what facilitated FB/Google/Twitter primacy as news/content curators. If the good stuff is paywalled, purveyors of good stuff can maintain direct customer relationships with readers.
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While still serving ads using Google-DoubleClick/FB stack... they could just go with the old school model (crude targeting) and see their CPMs sink
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How do they make money otherwise?
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The
@guardian model isn't sustainable for other major newspapers
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From the book "Why Information Grows": Information inherently wants to be free and networked. That is its natural state of existence. It will get there eventually; business models and other obstacles which prevent that are fighting the core characteristic of information itself.
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See
@doctorow for the well argued, well anecdoted case.https://en.wikipedia.org/wiki/Information_Doesn%27t_Want_to_Be_Free …
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3) Allow the tech barons to crawl it and index it. 4) Profit!
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You don’t have an FT subscription?
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