All other things being equal, avoid "strategic" investors. What that word "strategic" means is that they have ulterior motives that are unlikely to be aligned with yours.
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Wouldn't that mean that the only reason to invest is financial? What about secondary outcomes of your success that would help the rest of an investor's portfolio? i.e if I'm making a slack app -- Slack is more interested in my success than any other investor?
Slack is interested in the success of Slack. If a competing app arises that seems to be driving more Slack usage, they'll switch to supporting that.
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And if you switch from being a Slack app to something else (as often happens in startups), they'll stop helping you.
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In the slack case: Isn't diversification a good idea for them as an investor? Shouldn't they want some of the apps they support to de-platform?
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This is so true & so very counter-intuitive at first. I made this mistake; thinking that “strategics” are the best investment because you will have so much advantage but the reality is 99% of the times, it’s just a bad cocktail of mixed agendas that don’t go together.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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