All other things being equal, avoid "strategic" investors. What that word "strategic" means is that they have ulterior motives that are unlikely to be aligned with yours.
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Isn't the point of "strategic" investors supposed to be that their motives/desires are (more) aligned with yours?
They couldn't be more aligned, at least financially, than an investor who simply buys shares in your company.
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Wouldn't that mean that the only reason to invest is financial? What about secondary outcomes of your success that would help the rest of an investor's portfolio? i.e if I'm making a slack app -- Slack is more interested in my success than any other investor?
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Slack is interested in the success of Slack. If a competing app arises that seems to be driving more Slack usage, they'll switch to supporting that.
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This is one of those things that is so obvious people miss it. The investment is the alignment. Don’t complicate it.
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Financial investor always looking for the exit-not always aligned with the startup. A true strategic is more interested in maximizing impact as a customer/channel/supplier. That may or may not align with entrepreneur’s goals (hey wework). Can’t take strategic at face value
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