Good point. Most of the time, “strategic” is a BS filler word people sprinkle on their text to sound more sophisticated.
All other things being equal, avoid "strategic" investors. What that word "strategic" means is that they have ulterior motives that are unlikely to be aligned with yours.
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Isn't the point of "strategic" investors supposed to be that their motives/desires are (more) aligned with yours?
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They couldn't be more aligned, at least financially, than an investor who simply buys shares in your company.
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related: prefer investors who invest in _you_ (rather than the specific thing you start out with)
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That is not a strategy but a little tactic which improves the relationship finally.
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Have you come across any start ups that avoided “strategic” investors and were successful? Genuinely keen to learn more on what to avoid.
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They can be bad LP/ growth investors due to alignment issues. They are generally good control/ buyout investors.
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Scary thought if the reason is that it's an efficient market.
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