On this day in 1976: Microsoft name is trademarked Microsoft logos from 1976-1987:pic.twitter.com/DzcmnQu26m
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In a sense I agree with you, but such a rationale can (and does) lead to the "open-sansification" of startup logotypes. They just pick an icon, a google font, and type their name in plain text. That's not branding.
It may not be branding, but it's better than what they do by default.
