Sitting in a pub in the Welsh countryside I overheard some local people talking about Airbnb. What struck me was that they clearly considered it part of the infrastructure of the world, like plumbing or the highway system.
Show this thread
Since Google, startups have aspired to make their names become verbs. But it's even more powerful if your name becomes a noun.
-
-
Like Ola in India, and probably Uber elsewhere.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Like "I rented an Airbnb" instead of "I googled that"?
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Names are nouns
-
I think he means common noun.
End of conversation
New conversation -
-
-
Some examples: band-aid, kleenex, dry ice, cellophane, sellotape, heroin, kerosene, laundromat, yo-yo, aspirin, app.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Such an inspirational message for all start-ups :) I saw this and hope a friends company
@workexsolutions becomes this someday
@anupam_achThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Except you risk losing the trademark if it becomes generic
-
You risk losing trademark rights if the brand becomes generic. e.g., if Kleenex refers to the whole group of tissue products & not a particular tissue product by a company. To avoid this: • Use (®) or (™) • Describe mark as "branded" • Don't let Oxford dict. list it as a verb
- Show replies
New conversation -
-
-
I thought that googles official position is that they don't condone using "google" as a verb because it weaks their trademark claims on the word. If the word gets added to official dictionaries it no longer belongs to google
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.