Since Google, startups have aspired to make their names become verbs. But it's even more powerful if your name becomes a noun.
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Sitting in a pub in the Welsh countryside I overheard some local people talking about Airbnb. What struck me was that they clearly considered it part of the infrastructure of the world, like plumbing or the highway system.
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Great B2C startups end up becoming a part of fabric of the society. Google, Facebook, Uber, Airbnb, there are so many
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You'll find many of the things that tech people argue furiously about - Airbnb increases rents; Ring is an invasion of privacy etc - are seen very differently outside tech twitter. Tech is still very popular with most people.
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There's anti-Airbnb graffiti around Lisbon, it's not just Twitter posts.
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Must've been quite a nice moment for you.
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Airbnb has become a verb like Google
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also both debated and feared at their introduction before becoming standard infrastructure! https://historydaily.org/outhouses-night-soil-men-new-york-city-invention-indoor-plumbing-indoor-toilets … (not saying this should happen with airbnb et al but interesting to consider)
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Then you buy a Twinkie and accept the world changes.
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The same goes for Uber.
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FWIW we had an informal apartment-sharing economy since Soviet times in Ukraine. Of course, it functioned without Internet -- you can arrive to a resort town without any prior arrangements, find people offering their houses/rooms (they typically hang out on a train station),
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check what they offer, pay in cash. About 10 years ago people did search mostly IRL. Then we got web sites where you can see the room and book it in advance by phone. There wasn't some big site aggregating all offers, so when you go somewhere you google "rent room in <city X>"
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