@paulg @ilikevests @jesslivingston — How does YC help startups come up with decent and recognizable company names? I know naming isn’t that important but it’s something that a few extra hours or a day to get right may be worthwhile. 
It's hard to put into words. Partly because the strategy varies a lot depending on the type of startup, partly because I don't know (most of) how I do it.
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Do you mean that it’s mostly instinctive for you? Any advice for those who are looking to come up with a unique and memorable name for a B2C startup?
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