If you compare funding offers not by valuation but by the amount of the company you have left afterward (which is what actually matters), you'll be less tempted by higher valuations.
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So 36% of $10m is not as much different as 38% of $20m valuation?
It's the same company in both cases, and 38% of it is only 1/18 more than 36% of it.
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Valuation ain't liquid!
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