Is this why 10x better products win?
Hypothesis: Before the internet, you could build businesses on advertising in a way that you can't now, because now the platforms evolve to eat your margins.
-
-
-
No, they don't.
End of conversation
New conversation -
-
-
this is why community wins and why distribution built into your product wins.
-
There is no permanent distribution and that's what he's saying. The word evolve is operative here.
End of conversation
New conversation -
-
-
From direct experience: it was exactly the same. If you had competition, their ad spend would grow, and yours would in response, up to the point that all but one of you was unprofitable. The bidding mechanism still existed, it just worked differently (in column centimetres).
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Larger businesses also used to have much bigger advantages in advertising because 1) their products could actually be purchased in the customer’s vicinity (distribution) 2) advertising their brand worked better when they had multiple products (since ad targeting was limited)
-
This paired nicely with the limited nature of shelf space in offline retail, which in turn forced retailers to give preference to well-advertised brands whose inventory turned faster
End of conversation
New conversation -
-
-
This Tweet is unavailable.
-
But google has 70% or so of online advertising in.the. USA. And a system in place to let advertisers have a Fight Club to duke it out to see who's willing to pay the most.
End of conversation
-
-
-
We're a post-advertising society. Marketing hits different now.
-
Advertising , like debt, isn't going anywhere so long as human desires remain infinite. There will always be a person trying to sell something to another person who didn't know there was anything they needed.
- Show replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.