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The reason most founders are surprised by the difficulty of fundraising is that they're learning something about themselves, not something about fundraising. They know fundraising is hard for startups that don't seem appealing to investors. They just didn't realize they had one.
Since I know this question is coming... How to be appealing to investors? Actually be a good investment.
How to be a good investment? Grow revenue fast.
How to grow revenue fast? Make something people want.
How to make something people want? Make something you want.
The only way to know a good investment is After the investment gets invested in. To get invested in you have to be appealing. To be appealing, you have to be ... I don't see a way to break the circularity of this logic.
Also, its not emphasized enough that for whatever reason that may be out of your control. You can't be a good investment to every investor. Be open to changing your audience as decisively as you would tweak your traits or pivot your own models.
It gets hard when you’re solving yesterdays problem.
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