When people from big companies start startups, they often make the mistake of reproducing aspects of big companies that are actually flaws, because they think this is just how companies work.
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Whereas a 20 year old founder with no experience of working in a big company will be saved from this kind of mistake through sheer ignorance.
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The worst mistake refugees from big companies make when starting startups is probably to divide functions too much. They'll have separate people doing sales, marketing, and product development. Whereas in a startup it's ideal if one person does all three initially.
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Some division of labor is archaic but some naturally arises from scale.
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Depends if having that specific function done at the highest level is a competitive advantage. Generally sales skills are not that high in many businesses so a basic level can be enough.
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Why are specs so bad? Big companies, the people that do product rarely use the product, cant for sure build the product, and never do support on the product. Engineers left interpreting how to use shitty specs. Then comes the UX committee. And all hell breaks loose.
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Without separating sales & marketing, what prevents inflated marketing estimates?
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The point is not what prevents inflating marketing estimates but that if you don’t combine roles you won’t be able to quickly iterate on marketing collateral with sales insights so you might be marketing to an inexistent market
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Bitter truth ... I too did the same mistake having too many function and having an full time HR too
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Can you list more of them?
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That's because too many people don't realise that all three of those are all marketing and, as you say, not three different functions.
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I call it sparketing (sales + marketing + product)
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I thought the worse was when they get some cash and decide that they need an erp
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Unless you do actual, physical, manufacturing... Then it's a must or you bleed to death
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