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Anything we can do to fix? Living in the middle is one of the surefire ways to fade into nothingness on the web even though a vast majority of people probably find themselves in the middle. How do you solve the economic side of the equation? Extremes get clicks, shares, etc.
One possibility is that you could create a niche publication whose niche was smart people. It would necessarily be small, but it would have an influence out of proportion to its size.
I think you already created that site, Paul, though I’m not quite sure how much influence it has.
This is why @ycombinator has funded The Athletic (folks who want smart news analysis). Also why we’re building @bethejuggernaut (another YC co).... you want to target underserved audiences who have the attention and the money to finally have a space. Back to the history of news!
Admittedly not familiar - how do their economic models work to incentivize different readership behaviors? I don't doubt that business models exist to combat the problem but we've yet to see a publication at large scale (keyword) be able to master the middle IMO
Such publications do exist in some niches today—consider the “little magazines” in New York. Patronage is another possibility (Washington Post, Harper’s). If done right, it liberates the publication from the pressure to conform to compete aggressively for eyeballs.
You mean what Bloomberg tries to do?
Seeing quality sources emerging that sell direct subs (eg The Information). 2 issues - expensive subs work up until a point (majority of ppl can't afford pricey subs); 2) proportionately influence is higher but if it doesn't have mass appeal wouldn't it be just an echo chamber?
The @The_Corres is trying to do this. Their campaign was incredibly powerful and the crowdsourced approach was not only refreshing but interesting...
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