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One encouraging possibility: If the root of the problem is that subscribing is so high-friction that only passionate supporters have the energy to do it, then lower-friction payment methods could cause a return to more politically neutral journalism.
If the root of the problem is that you need partisan articles to draw people from Twitter into the top of your funnel, though, then lower-friction payment methods won't help, and in fact might make things worse.
Right now, online subscriptions have enough lock-in to balance entertainment/enragement and education. Low-friction payments might indeed lead to even stronger entertainization of news.
Bingo (based on my experience at Substack)
Pulling in search results is probably important, but it seems like satisfying the current readership is probably more so.
Partisan is one form of sensationalism. Any will do. In order to get picked for distribution (by the feeds), it has to be sprinkled with sensationalism sugar, which leaves us all hooked on content junk food. Solution = get back to publishers delivering directly to audience.
However if most publications eventually adopt a single sign-on, low friction, per-article payment system, then it could allow journalism to go back to neutral.
Non partisan news will never exist again because "the scoop" has become a commodity. "The take" has replaced it as the draw to publications. The problem is the take is projection and the scoop is observation. Projections are far more prone to bias.
Sorry to hear that “nazis and racism are bad” is too partisan for ya
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