Crazy idea but you could match/etc their last ISA payment with a "first deposit into your new [Vanguard/Wealthfront/etc] IRA" and then advise them to set up a monthly set-it-and-forget-it in the same amount.
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It helps that they're competing against the dream competitor: colleges. Their monopoly was so pervasive that no one realized how much better you could do.
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If Lambda School were there when you graduated high school would you have chosen it over Cornell?
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No, because I planned to major in philosophy. (Incidentally, Austen: never add a philosophy track.)
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Replying to @paulg @hackerkidx and
Would love to know more about why you changed your mind (as that's what I want to do in a year)
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