When people say that they're "updating" the look of something, what they usually mean in practice is making it more in line with current fashions. If the old look was classic, this actually a step backward.
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Isn’t this like saying design doesn’t matter, or at least visual design? If you think packaging only matters in fashion then I think maybe that’s just your unique opinion
Exactly the opposite. Visual design matters a lot. What I'm saying is that if you can only describe a redesign using such words, then you're just making it more fashionable rather than better.
