When people say that they're "updating" the look of something, what they usually mean in practice is making it more in line with current fashions. If the old look was classic, this actually a step backward.
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If you are selling anything to customers, you certainly don’t want to leave the impression that the company is ‘dated’ and does not keep up with trends. An old website would make it seem so, in my opinion.
Depends how sophisticated the customers are. If your customers are dolts, then you're in the fashion business. But Hacker News's minimal look seems to please its comparatively sophisticated users.
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If true, why does HN have an API? What signal would be convince you that sophisticated users aren't that thrilled with the spartan HN UI? (genuine Q.) Would a growing adoption of 20+ alternate frontends, e.g. http://hnpremii.com , be a strong signal? https://hackerbits.com/hacker-news/improve-hacker-news-ui/ …
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To save the server from the load of being scraped. If the frontends were better, there wouldn't be 20+ of them, there would be 1.
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but pretty much any kind of physical product fits what you call "fashion business", whether it's a toaster or cars or box of cereals... would you buy a car designed the way HN is ?
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Depends how sophisticated the buyers are. And yes, if you could buy a new car that looked like an old Land Rover, I'd be all over it.
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