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The Ben Franklin effect is how to get people to like you by doing you a favor https://en.wikipedia.org/wiki/Ben_Franklin_effect … 'Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book...'
I remember that from his Autobiography but I didn't know people people had started naming it after him.
Neither did I. I searched the quote and was surprised it is so well known as to have its own wikipedia page
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