Many businesses consist in practice mostly of client handholding, but practically no startups do. Startups scale, and handholding doesn't.
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But clients don't usually need as much handholding as they think. (That's one reason it's so frustrating.) Which means startups can enter previously handholding-dominated industries with handholdingless options.
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Startup handholding is user onboarding.
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Isn’t handholding doing things that don’t scale?
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IMO it’s a behavior change a new product induces by tech + some “unfair advantage”. It can’t play the same game as the incumbent and remove the friction. For example, Upwork is being adopted by enterprises without handholding and replacing traditional staffing firms.
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This is so abstract. Could you give some examples?
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Any broker business.
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Exactly. Asset Management Systems is an example. We’ve made it so easy at
@RheaplyInc, anyone who has ever used an online marketplace can manage billions of dollars of assets.Thanks. Twitter will use this to make your timeline better. UndoUndo
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This is not just applicable to startups. In a way this has been what Apple has achieved throughout its history, through design.
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Insurance is a prime example of this.
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How might we approach this on the B2B side introducing Lambda to employers? Or, put differently, how might I frame the problem to better approach it?
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What's the difference between customer focus and handholding? How to distinguish them?
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