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Do you think this is one of those unknown unknown problems? ie they’re happy with what they’re churning out but have no idea how bad it is
I think so. Steve Jobs just could not have shipped the software in our Audi.
For software only companies (Big Auto are a lost cause), there must be a tech solution that can improve feedback for ease of use problems.
My partner and I are trying to solve this at @join_ef. Does it sound like a problem worth pursuing at @ycombinator 
?
Driving a non-Tesla vehicle must be the result of a conspiracy... blink twice if big oil forced you to do this
I think it’s partly talent too— hard to attract the best of the word to come work on printer UX
Originally I phrased it in those terms, but I didn't want to insult millions of programmers.
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