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Apple is another interesting case to consider-how did they identify internally?
Yes, it is. I think the answer is that they consider their products to be hardware/software hybrids.
Apple's software and hardware are equally important in the uniqueness and prominence of the product.
What would an iPhone without iOS and vice versa. 
A complex product with an intuitive user experience is the pinnacle of software now and forever.
Usability of software is becoming even more fundamental to the product than the breadth of its features especially with my generation (Gen-Z). Gen-Z cycles through and discards software with low provision for user experience/intuitive design at an unprecedented rate.
The kind of software made in Foxconn factories in China?
It WAS!
That aside, Apple does no manufacturing. They outsource that. MFG is what is crushing TSLA.
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