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One thing I learned early on is that, on the internet at least, the title you give to an essay has a huge effect on its spread. This is the least viral title I ever used (which is why you haven't seen this one), but I still like it. http://paulgraham.com/prcmc.html
The viral version would be "Why DHH is wrong about selling your company." But ugh.
Just an observation that your site serves content on http instead of https. With @letsencrypt, it has become super easy to get free certificates and configure web servers to serve content securely.
The content on the site is not required to be served securely. It is about prioritizing where to spend the resources(time/money/human) - also, it will be a recurring time spent with the management of the certificate + SEO is already great for this website. So, no fear of penalty.
Get Rich the Old Fashioned Way
Clickbaity, but I suppose it's the discussion about content and distribution. Your content/app/startup/software/etc can be good But is it distributed properly? The clickbait, I'd say, is "forgiven" if the essence of the product/article/etc is good. "Gold" and "glitter"
Might’ve been bttr tho. Then in the body copy you could immediately nuance that headline You see this in YT as well or in which literature spreads in academia. Also, ppl don’t mind clickbait as long as the end product was still fulfilling. No one reads what they don’t open 1st
Or “Building companies for long term sustainability & exit is not contradictory” ... something like that.
“...and you wont believe what happened next!” 
Titles are apart of the value proposition. You can always use a less clickbaity subtitle.
This is how I teach Entrepreneurial Finance, and even straight Finance college courses. More than true, but often not how senior managers think.
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