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What do you think makes for a viral title? Which of your essays have the most viral titles?
Titles beginning with questions, like How or Why, followed by something people care about. E.g. "How to Do what You Love."
That’s my favorite one. I read it once a year to remind myself that I’m working on the right thing. Thanks for writing it.
The most viral for me: “Do things that don’t scale”
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