The viral version would be "Why DHH is wrong about selling your company." But ugh.
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One thing I learned early on is that, on the internet at least, the title you give to an essay has a huge effect on its spread. This is the least viral title I ever used (which is why you haven't seen this one), but I still like it. http://paulgraham.com/prcmc.html
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In a sea of information, sadly we have to I’ve been writing daily for 5 months now and I wish I could give a 1-word title sometimes. Like a chapter. But... I know myself I wouldn’t click on it then Maybe also since they’re for the Startup/SaaS field...?
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Get ur point but it’s not sad. We’re writing for humans not machines so we need to optimize it for them. So just as in classical physics you obey Newtonian physics, we should obey social psychology. I think we’re too biased against that in SV which is counterproductive
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What do you think makes for a viral title? Which of your essays have the most viral titles?
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Titles beginning with questions, like How or Why, followed by something people care about. E.g. "How to Do what You Love."
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The site needs bigger fonts :) and may be support for safari’s readability feature.
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I agree. It’s a very good post.
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When do you plan to write your next essay?
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So true, the more fancy, click-baity the title and mysterious the title, the higher the chance for virality
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This is Shoshana Zuboff’s “syndicates” in her book The Support Economy (2001). Pity nobody tried it yet.
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My intuition - it's not possible for startups. Hard enough for an outsider to drive strategy effectively, impossible if the founder is still involved
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