and subconsciously the quality of swag will be associated with the quality of your startup
If your startup buys swag at all, buy the best quality. Otherwise people won't use it and your money is wasted. So few startups get this that when you buy good stuff, the recipients are amazed.https://medium.com/@110abidi/my-triplebyte-experience-i-got-accepted-an-honest-review-1618f7ee6871 …
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Is spending money on swag an effective marketing strategy for a start up in general? Or does the nature of the start up, and cost/utility/quality of the swag item dictate that?
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Guess it depends on the target market. Engineering recruiting is very expensive, usually cost few tens of thousands of dollars. Clearing Triplebyte's interview shows the candidate is very hirable, so it's worth giving them a great exp and make them come back next time.
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@airtable honestly had the best experience I had ever seen on that front - cc @DaniClaire_Thanks. Twitter will use this to make your timeline better. UndoUndo
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Very good! Would be even better if they lost the branding though because that would turn it from “hey this is a gift but rly also free advertising for us” to “no, we rly only care ab you and if smth good comes out of it for us, we’ll take it.” Giftology by
@ruhlin is excellent -
1000% agree with both of you. Best to personalize but also best to buy only world class items. No one needs more junk and “stuff” :-)
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Nice
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@readwiseio save Love this counterintuitive principle. Probably generalizes to some other domains I haven’t thought of yet. -
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