One of the best buys in personal conduct these days is front-loading just a little bit of courage — to say what you mean, to withhold judgment, to be unfairly pegged an asshole or a bigot or whatever else if it protects you from social kidnap.
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Reputational destruction in the age of analytics. Lines of attack are A/B tested until something gets traction. Destructive potency is easier to measure than truth. We'll have to evolve new norms around this. "Everyone must disown the targeted in 24 hours" is not acceptable.
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It may be that more evolves than just norms. Companies and institutions may evolve, in the literal sense of new ones rising and bad ones dying, as a result of this threat.
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