When startups think a partnership with some big company will be the silver bullet that makes them grow, they're usually mistaken. What makes you grow is building amazing things and making customers love you.
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This is an instance of the more general rule that when startups think anything other than building great things and engaging with users will make them grow, they're usually mistaken.
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When YC tells founders that the only things they should do during YC are build things and talk to users (and live healthily and spend time with family), they're not saying something about YC. They're saying something about startups.
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I'm always blown away how in my field of marketing people are always looking for "hacks". The best marketing hack will always be, build a product you think people will enjoy, then treat the people who build it and use it well.
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Test and reiterate, test and reiterate, test and reiterate, test and reiterate... oh... and... test and reiterate
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like the "Live healthily" attendum!
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Building things that customers love needs one to go through the valley of despair- perhaps your hypothesis was wrong, or perhaps what you built just isn’t good enough. That journey is something one can’t avoid except through chance or genuinely building for yourself
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A partnership with one big company typically tips well in their favor as they have all the power to solve their internal problem. This partnership is more consulting than startup.
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What is a waste of time? YC? Or doing as YC suggests?
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The very fact that you have repeat this advice over and over again is proof that your original point about YC giving people "counterintuitive advice" is true. Omg.
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This is also something I have learnt the hard way - Focus, Customers & Code and making what you measure - https://markojak.com/2019/04/22/three-painful-rules-of-a-startup/ …
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We got rejected in the YC interview stage this week for this exact reason and I’d have to respectfully disagree. In some industries, partnering is the only way through. Sure, focus on your tech/users, but that partnership could be a key go-to-market strategy.
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Any specific examples of that?
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