If a customer wants to invest, you should be able to use that interest to get investors to invest, which is better because "strategic" investors are mostly downside.
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Thanks
@paulg! That's what we are thinking too, and all the arguments in articles such as this one make sense https://www.forbes.com/sites/valleyvoices/2017/01/09/why-strategic-investment-isnt-always-a-good-strategy-for-startups/#642b3947777c … however, I can't help but notice that in niche B2B tech fields many successful companies rely on an early strategic investor to drive adoption... -
Maybe in some niche B2B fields I don't know about. I wouldn't rule out the possibility. But ordinarily it's a bad idea.
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Can you expand? What makes them bad?
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Depends on equity size.. a 1-2% share should be okay
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