These are all from different companiespic.twitter.com/6DGjHmwbjm
It's not necessarily simply copying. A full spectrum of colors is more engaging, but gradients don't work at small sizes. Those two constraints are enough to yield much of the similarity.
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Add geometrical figures to that and boom.
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The overall effect is the same though: ever-decreasing brand differentiation
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The new form of differentiation is not feature or product related but more around ecosystem lock-in.
End of conversation
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Seems like the apps from 2008-2014 used all the simple colour palettes. Snapchat, Facebook, Twitter, whatsapp, LinkedIn.
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But why the resistance to dark backgrounds? Less inviting?
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It gives them all an "official" look as well. If you see that style design you expect the app to be well done.
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But what happened to page after page of plain blue icons of 2015????
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Logic and effective design should not be proprietary
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